The Greeting Card Market What You Need to Succeed Our Philosophy We Help You Sell More Greeting Cards Get To Know Us Better Greeting cards are more popular than ever with consumers. Last year, 7.4 billion cards were sent to family and friends to express feelings and thoughts, and celebrate life's milestones and special occasions. Your customers expect to find cards where they shop. So, you shouldn't disappoint them by not having a greeting card department. A quality, value-priced greeting card department can help build your store traffic because of their popularity, and customers purchase four to six cards per visit. That's why you should have a value-priced greeting card department. You should have the Gallant brand because of its high quality, which your customers will prefer. Gallant greeting cards can mean sales and more for your store, because you'll realize: Increased traffic Add-on sales from greeting cards Sales of other merchandise Greater profits New customers, because of offering greeting cards Greater customer loyalty

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